A Brochure is a small catalogue which serves as a form of printed advertisement meant to be widely distributed typically in public places. It has, today, become a major advertising tool for business organizations which allow businessmen to communicate all that they wish their potential as well as present customers to know that too at an affordable price. It usually comes in an easy-to-read and attractive format in a size that makes it convenient to be placed in mail boxes, public areas, display shelves etc. It is of great help when it comes to promoting one’s business to a potential customer.
It is said that a flier gets less than ten seconds to please its viewer i.e. a viewer spends not more than ten seconds in deciding whether to read it or throw it in the dustbin. Hence, its layout should be such that draws the attention of its present as well as potential customers. Apart from drawing attention, it should have its purpose clearly stated. We, being a reputed brochure design company offer custom brochure design to our clients.
Having a clear purpose is a must for designing an impressive brochure. Questions like whether it will serve as an advertisement or a product description or some other purpose should be sorted in the very beginning. The next focus should be its target audience. It should always be kept in mind that fliers are primarily meant for attracting attention i.e. to play on the emotions of its viewer. It should, hence, be designed keeping its target audience in mind. For instance, if the target audience is young people, it should be brightly colored while if it is for a mature audience, then sober colors should dominate. The text should also be written accordingly, informal in the former case and formal in the latter.
So, a flier needs to be visually pleasing and informative at the same time. Both these ends are often hard to achieve. Therefore, it is always better to hand over the intricate task of designing an eye-catching brochure to professionals like us who specialize in brochure design services. After all, if the fliers do not serve its purpose, the whole purpose of developing it is lost.
Brochure Design India has been in the business for a long time and thus is aware of all the techniques involved in designing effective fliers. Our team of graphic designers believes that it is a good design that gets rewarded in the long run. They use the latest technology so that you get the best quality work.